About jsmcgraw

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So far jsmcgraw has created 122 blog entries.
  • tam

What I Have to Offer

Over the past few weeks, I have been immersing myself in learning about anti-racism. Let me be honest - this has been a wakeup call to me. I always thought that all I had to do was teach my kids to love everyone. Then I started looking and listening harder, and here’s what I came [...]

2020-06-13T05:56:40-04:00June 13th, 2020|Transformation|
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Our 4 Pillars

The 4 Pillars of Houseplay Renovations are at the heart of how we do business. Because here’s the truth: There’s what we do, which is important. We are a design/build firm serving Jersey City, Hoboken and Montclair NJ and Rockland County NY. We specialize in historic brownstone renovations. Additionally, we offer virtual support to homeowners [...]

2020-05-28T23:38:30-04:00May 22nd, 2020|Houseplay|
  • Bathroom-Renovation-Downtown-Jersey-City-Raising-the-Bar-06

Build From Desire {Gallery Collection}

Building from desire is powerful. When we build from the foundation of desire, we create amazing things. You don’t need a lot of space to build something from desire. Just a willingness to get in touch with what you love - and what you don’t love. This can be really challenging for some clients at [...]

2020-05-28T23:38:50-04:00May 15th, 2020|Houseplay, Renovation Ideas|
  • M10M2911-website

Taking Up Space in Your Own Home

When my partner Niall and I first started Houseplay, my “office” was the dining table in our 550-square-foot apartment. Then it was various small rooms in our Cliffside Park house. Then a dedicated office in our Valley Cottage house. It took us 13 years to say: Houseplay deserves to have its own space and be [...]

2020-05-08T04:51:26-04:00May 8th, 2020|Transformation|
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New Project: Soothing Space for Inner Calm

Surrounding ourselves with beauty is healing for the soul. To our clients for this Jersey City apartment renovation, beauty means a minimalist aesthetic and a visually quiet space. We helped this family make a one-bedroom apartment work for a family of three. Come inside and see our newest gallery here. 

2020-05-01T03:34:54-04:00May 1st, 2020|Gallery Projects|
  • the-long-game-mood-board-kitchen

Project in Process: The Long Game

Learning to play the long game is an essential life skill. Nowhere is that more true than in business. I first started playing around with the idea of moving Houseplay’s office out of my house and into its own home base more than a year ago. Last spring, I went to look at a space. [...]

2020-04-24T03:35:21-04:00April 24th, 2020|Projects In Process|
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